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Thematic matchmaking workshop – Industrial metaverse

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Apr 08

Date and time: 8 April 2022, 09:00 – 13:00 CEST (UTC +2)
Title: Thematic matchmaking workshop – Industrial metaverse
Where: Digital Futures hub, Osquars Backe 5, floor 2 at KTH main campus

Meeting ID: 647 8744 4965

Digital Futures Thematic Matchmaking Workshops are dedicated to four different topics:

  1. Sustainable mobility, logistics, and cities – 18 March
  2. Machine learning for personalized medicine and digital health – 25 March
  3. Cyber-secure digital transformation – 1 April
  4. Industrial metaverse – 8 April

Technologies like augmented, virtual and mixed reality are associated already for a long time with consumer-related applications. However, in conjunction with the ever-increasing degree of digitization in industry, these technologies also become more and more important for the industry for instance in the context of improved manufacturing processes, design support or new ways of sales. In addition, digital marketspaces, distributed ledgers and lastly also suitable digital infrastructures are seen as indispensable technical means, paving the way to an industrial metaverse.

This workshop targets to facilitate a platform during which idea creation, exchange and consortium forming is facilitated. The workshop features talks, introductory sessions, pitch sessions, group discussions as well as a mingle to foster a getting to know the broader space of Digital Futures. While held in a hybrid fashion, physical presence is strongly recommended.

Preliminary program:

08:00 – 09:00 Registration and networking

09:00 – 09:10 Opening and introduction of Digital Futures

09:10 – 09:30 Per Fröjdh, Ericsson
5G and Extended Reality
Download the presentation here: pdf

09:30 – 09:50 Konrad Tollmar, EA
Gameplay Metaverse

09:50 – 10:00 Break

10:00 – 10:20 Anders Bergman, AstraZeneca
Smart factory at AstraZeneca Sweden Operations
Download the presentation here: pdf

10:20 – 10:40 Mikael Rudin, NetThings
A future with smarter Things
Download the presentation here: pdf

10:40 – 10:50 Break

10:50 – 11:05 Pitch Presentations

          Group 1: Extended Reality (kitchen area / breakout room 1)

          Group 2: Infrastructure (conference room / breakout room 2)

11:05 – 11:50 Group Discussions

          Group 1: Extended Reality (kitchen area / breakout room 1)

          Group 2: Infrastructure (conference room / breakout room 2)

11:50 Summary of group discussions, closing remarks, lunch and networking

14:00 End of day


Anders Bergman, AstraZeneca
Title: Smart factory at AstraZeneca Sweden Operations
Abstract: AstraZeneca pushes the boundaries of science to deliver life-changing medicines. AstraZeneca’s largest manufacturing hub Sweden Operations is located in Södertälje. Anders will guide you through some of the current smart factory implementations done within Sweden Operations, the future directions, and some of our challenges. We will look at creating meaning out of data, working with digital twins and optimizations, using AR in problem-solving and VR in education, and also touch on some of the challenges we have faced.
Bio: 19 years of leadership experience within Pharma in various Director roles; Production, Planning, Quality Control, Business Development, and Planning. Currently working as Director Digital Business Transformation with the aim to Transform & Digitalize Sweden Operations with its 3800 people. Anders has previously worked as Management Consultant within Supply Chain in 23 different companies covering; wholesalers, storage, transport & distribution, food industry, automotive, engineering industry, banking, and newspaper.

Konrad Tollmar, EA
Title: Gameplay Metaverse
Abstract: Gameplay metaverse experiences put together some of the industry’s biggest transformation drivers that have been around for a long time, attracting millions of users and participants – immersive digital experiences and stakeholder-based commerce. At SEED / EA we are exploring some of the underlying AI technologies that could make this happen at scale in future interactive media.
Bio: Dr Konrad Tollmar is the Research Director at SEED Electronic Arts. Prior to EA, he was an Associate Professor at KTH and lead the Mobile Service Lab, a faculty member at Ingvar Kamprad Design Centre – Lund University, Research Scientist at MIT CSAIL, Postdoc at MIT AI-Lab, and Research Scientist at the Interactive Institute.

Mikael Rudin, NetThings
Title: NetThings – A future with smarter Things
How can digitalization and smarter things create a more efficient industry and society? What are digitalization, goals and challenges and a view of how industry and society will be transformed? Thoughts on metaverse and a common digital infrastructure for industry and society. Mikael Rudin has a background in building large software infrastructures for the digitalization of industry. Mikael has been active in development, management, intrapreneurship, and strategy in ABB for more than 30 years and is now one of the founders creating the NetThings digital infrastructure for Swedish Industry and Society.

Per Fröjdh, Ericsson
Title: 5G and Extended Reality
Abstract: Widespread adoption of Extended Reality (XR), which has a huge potential to transform industry and society, faces many challenges that can be overcome by mobile 5G technologies. Dr Per Fröjdh, with long experience in multimedia research and standardization at Ericsson, will introduce 5G and how it enables a roadmap to immersive experiences.
Bio: Dr Per Fröjdh, Vice President International Standards at Ericsson, has contributed to multiple video compression, streaming, and file format standards in MPEG, ITU, 3GPP, and IETF. He is the Multimedia Chair at the Swedish Institute for Standards (SIS), Vice Chairman of ITU-T Study Group 16, Vice President of the Media Coding Industry Forum, and Steering Board Member of DVB. He also serves as Treasurer and Board Director of the DASH Industry Forum.

Questions? For more information please contact Markus Flierl, Associate Professor at KTH: