A man in a suit stands next to a presentation slide titled Choice and Public Policy: Insights from Decision Neuroscience by Alan Sanfey, with a brain logo and Decision Neuroscience Laboratory text on the screen.

Understanding social choices: Insights from Decision Neuroscience – watch the talk on Youtube

Our lives consist of a constant stream of decisions and choices, from the mundane to the highly consequential. The standard approach to studying decision-making has examined choices with clearly defined probabilities and outcomes. However, it is difficult to extend these decision models to situations where one’s outcomes depend on the choices of others and their outcomes on you. This topic was highlighted by Alan Sanfey, Professor and Principal Investigator at the Donders Institute for Brain Cognition and Behavior at Radboud University Nijmegen in the Netherlands, in his talk ‘Understanding social choices: Insights from Decision Neuroscience‘ at Digitalize in Stockholm 2022.

This class of ‘social’ decision-making better approximates many of our real-life choices, and these social interactive scenarios reveal important choice motivations other than simple economic gain that guide our decisions in a systematic fashion. For example, people consistently value prosocial acts more than standard economic models predict, but different people have different reasons for acting altruistically. In this talk, I will outline an experimental approach using functional brain imaging and computational modeling to observe how players decide in real, consequential, and social contexts and will discuss some potential policy implications of this work for future digital societies.

– Digitalize in Stockholm 2022 was an inspiring overview of both current progress and the future possibilities of digital societies. In addition to the thought-provoking presentations, I enjoyed the opportunity to interact with a diverse and interesting group of attendees! concluded Alan Sanfey after his presentation.

Alan Sanfey is a Professor of Decision Neuroscience at Radboud University Nijmegen and Principal Investigator at the Donders Institute for Brain, Cognition, and Behavior. He received his undergraduate degree in Psychology from the University College Dublin and his Ph.D. in Cognitive Psychology from the University of Colorado. Previously he has held positions as Assistant and Associate Professor of Psychology at the University of Arizona and as a postdoctoral research fellow at Princeton University.

He heads the Decision Neuroscience group at the Donders Institute, and his research utilizes a novel approach to the study of individual and interactive decision-making by combining the methods of behavioural experiments, functional neuroimaging, and formal economic modeling methods. A further goal of his group is to use the knowledge gleaned from these studies to inform public policy debates. To this end, he has founded and is currently the Director of the Radboud Center for Decision Science.

More news

A man in a grey shirt and jeans stands in a modern office corridor with wooden walls. A window labelled “digital future.” is visible beside him. Overhead lights and an emergency exit sign illuminate the space.

Paul Walton elected Foreign Member of the Royal Swedish Academy of Sciences

21/01/2026

Paul Walton, Scholar-in-Residence at Digital Futures from August to October 2025, has been elected Foreign Member...

A large group of professionally dressed people stand together and smile for a group photo in a modern, well-lit indoor setting with wooden walls and round lights in the background.

Indian Delegation visits Digital Futures at KTH to strengthen Indo-Swedish research collaboration

21/01/2026

On 21 January 2026, Digital Futures at KTH Royal Institute of Technology welcomed a high-level...

A bald man wearing glasses, a suit, and a tie is standing in front of a bookcase filled with various books. He is looking directly at the camera with a neutral expression.

The future of wireless is multifunctional: A conversation with Giuseppe Thadeu Freitas de Abreu

19/01/2026

Giuseppe Thadeu Freitas de Abreu is a leading figure in modern wireless communications, whose work...

A woman with long dark hair wearing a white top and sunglasses on her head stands outdoors in a sunlit forested area with tall trees in the background.

From sensing to strategy: How Zhiqi Tang is advancing Smarter Multi-Vehicle Systems

13/01/2026

Dr. Zhiqi Tang’s postdoctoral journey at Digital Futures and KTH Royal Institute of Technology marked...